Jenny Packham hits the High Street

The Duchess of Cambridge wearing Jenny Packham at the ARK charity gala

A host of stars, including The Duchess of Cambridge, have turned heads in her designs...but for many, Jenny Packhams’s label has remained off budget. But now the British designer is launching a cut-price collection for high street giant Debenhams.

The No.1 Jenny Packham collection will consist of women’s, accessories and children’s clothing designed exclusively for the store, retailing from £85 to £60 and lauches in April. The collection captures Jennys’ signature style across 19 dresses, available in soft metallics, florals, intricate prints and bold block colours all in Packham’s trademark wrapping, pleating and gentle draping in a variety of styles from floor sweeping maxi-dresses to organza prom dresses.  

The collaboration will also see Jenny’s first foray into designing childrenswear, as the woman’s collection is complemented by a capsule bridesmaid offer. The flower girl and bridesmaid dresses take Jenny’s signature elegance and attention to detail, to create lovely pieces for children, featuring georgette, lace and intricate embellishment.

The first eight dresess in the women’s collection will be available in stores and online in April. with the remainder arriving throughout the summer.

The first eight dresses in the women’s collection will be available in stores and online in April, with the remainder rolling out through the summer.

Jenny said, “As a young girl I was regularly abandoned in Debenhams Southampton whilst my parents disappeared off to search for the latest Teasmade or some other ‘must have’ electrical appliance. During this time I lost myself in the rails of 70’s polyester and dreamt of a line in fashion.

“Therefore it is only natural that I have chosen Debenhams to launch my first High Street collection.

“My aim always is to design styles that create glamour and excitement whether it is for the red carpet or a teenage prm.

“My collaboration with Debenhams is a great opportunity for me to offer my signature style at an attainable price.”

Jenny Packham will join designers such as Matthew Williamson, Julien MacDonald, Jonathan Saunders and Roksanda Ilincic who have also created capsule collections for the retailer.

With the luxury brand known for having an elite fan base, Packham’s purse friendly pieces are sure to be a hit with price-conscious shoppers. Stars such as Keira Knightley, Beyonce, Rihanna and Cameron Diaz have been spotted in Packham’s gowns and last year The Duchess of Cambridge chose to wear the designer on three separate occasions, the most memorable of which no doubt being the shimmering gown she wore to the ARK charity gala (pictured above)