PROFILE

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Noni Reynders is a fashion label fusing eastern tradition with western design. Encompassing her passion for all things fashionable, she is creating and designing a range of cocktail dresses for every occasion; be it a gala ball, a day at the polo or an intimate dinner at Nobu. Launching in A/W 2010, Noni Reynders puts an emphasis on real women, with many of the sleek designs named after the people who have inspired the creations. The brand's name is derived from Noni's marriage to Belgian turnaround investor - R Reynders. This focus on design comes from a lifelong love of dresses (Noni would never step out in trousers for an evening!), with inspiration drawn from her Asian background, her travels and the creations from leading fashion houses including Lanvin, Marchesa and Catherine Malandrino. Many designs reflect this with exquisite bejewelled dresses made from luxurious, handpicked fabrics. Available in a range of brilliant colours, the debut collection combines timeless and elegant fashion with hints of embellishment, capturing perfectly Noni’s Asian heritage.