Freak Factory
Womenswear
Siauliai-Lithuania
Zurich University of the Arts
Freak Factory was founded in 2010, by designer Jeva Bartusevicuite. Jeva graduated in textile design from Zurich University of the Arts in 2001, with a bang: an exhibition at the Museum of Design followed, as well as the commission to create a commercial version of her graduation work.
Her first label "Laundryclub" was thus born, influenced by none other than Betsey Johnson, the enigmatic co-founder of Warhol's Silver Factory, with whom Jeva had the fortune to collaborate with in 2000.
It is a decade and countless collaborations with various artists later, that "Laundryclub" changed direction: becoming more reproducible, whilst maintaining being a platform for collaborations and also keeping the quirky, high-quality cuts, prints and materials. "Laundryclub" needed a new name: "Freak Factory" – le freak, c'est chic!